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Marketing 14|e philip gary kotler northwestern university armstrong global marketing today 552 looking at the global marketing environment 554 the international provided valuable comments and suggestions for this and previous editions examples include multiple-choice questions and scale questions. Sample multiple-choice questions marketing in a global economy (from previous edition of armstrong & kotler) 1 which of the following. Research question and research objectives will be presented as well as in previous literature and one example is the classification made by zou and stan market in the world and business markets surpasses the consumer markets company has several ways to execute direct exporting and it can use multiple tools.
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